Gary E. MincerAug 20, 20192 minThe Myriad of Media ChoicesIn 1989, you could probably reach 90% of men ages 18 to 34 years old in Cleveland. In 2019, how could you possibly reach 90%?
Gary E. MincerJul 29, 20191 minBranding Lessons for Local BusinessesThere are some key lessons from national brands that local businesses can use to attract and retain customers.
Gary E. MincerJun 26, 20196 min7 Proven Strategies to Build Your Brand LocallyLocal brand marketing is leveraging that unique place in the community as a benefit.
Gary E. MincerOct 10, 20183 min6 Surefire Ways to Have a Crappy Local Ad CampaignWe've all seen and heard them, they're all around us...crappy local ad campaigns! But do you have a sure-fire method to make sure your ne...
Gary E. MincerJul 24, 20185 minThe Herculean Dropped Orange EffortGreat customer service. What makes great customer service? Is it difficult? Does it take some great Herculean effort?
Gary E. MincerApr 11, 20183 minNothing Much Has Changed Since 1898Well, maybe a few things have changed. Take media choices, for example. There are, oh, a few more media choices today than in 1898. I ...