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    Gary E. Mincer
    • Aug 20, 2019
    • 2 min

    The Myriad of Media Choices

    In 1989, you could probably reach 90% of men ages 18 to 34 years old in Cleveland. In 2019, how could you possibly reach 90%?

    Gary E. Mincer
    • Jul 29, 2019
    • 1 min

    Branding Lessons for Local Businesses

    There are some key lessons from national brands that local businesses can use to attract and retain customers.

    Gary E. Mincer
    • Jun 26, 2019
    • 6 min

    7 Proven Strategies to Build Your Brand Locally

    Local brand marketing is leveraging that unique place in the community as a benefit.

    Gary E. Mincer
    • Oct 10, 2018
    • 3 min

    6 Surefire Ways to Have a Crappy Local Ad Campaign

    We've all seen and heard them, they're all around us...crappy local ad campaigns! But do you have a sure-fire method to make sure your ne...

    Gary E. Mincer
    • Jul 24, 2018
    • 5 min

    The Herculean Dropped Orange Effort

    Great customer service. What makes great customer service? Is it difficult? Does it take some great Herculean effort?

    Gary E. Mincer
    • Apr 11, 2018
    • 3 min

    Nothing Much Has Changed Since 1898

    Well, maybe a few things have changed. Take media choices, for example. There are, oh, a few more media choices today than in 1898. I ...