In 1989, you could probably reach 90% of men ages 18 to 34 years old in Cleveland. In 2019, how could you possibly reach 90%?

There are some key lessons from national brands that local businesses can use to attract and retain customers.

Local brand marketing is leveraging that unique place in the community as a benefit.

We've all seen and heard them, they're all around us...crappy local ad campaigns! But do you have a sure-fire method to make sure your...

Great customer service. What makes great customer service? Is it difficult? Does it take some great Herculean effort?

Well, maybe a few things have changed. Take media choices, for example. There are, oh, a few more media choices today than in 1898. I...